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API - What, why and how?

Updated: Aug 29

We answer your questions about what an API is and why your business can benefit from it.


I’ve heard the term API, but what is it?

API is an acronym for Application Programming Interface. This means, an API is an intermediary (or connector) that allows two applications (or systems) to talk to each other.

Organisations use many different systems and software applications to run their business. An API allows you to connect all of these systems together, which is why it's so important.

An API even enables the integration between different software types within the same company or software types between different companies.


How does an API work?

An API is like a messenger services. It delivers requests to other system providers and then delivers the response back to you. The Slix Social platform uses RESTful APIs to facilitate this for your business.


Why should I use an API for my business?

There are so many reasons why businesses use API's. If you want to connect your business applications to all of the data (over 10 million data points) that Slix Social has, you can easily do this through integrating with the Slix Social API. This allows you to get automated delivery of so many valuable pieces of data, without having to access the Slix app itself.


How do I know if an API is right for my business?

If you're looking for quality data and insights to help grow your business, elevate your marketing plans and find influencers to collaborate with. then an API is what you need. The API will give you direct access to your Instagram accounts data, including followers, influencers who follow you, stats for posts, comments, overall engagement and trends analysis. If you're looking to display this information in your own business application or if you need to export it, then an API integration is exactly what you need.


What’s the difference between using an API and integrating an API?

You can use an API to extract data when ever you need, or integrate it into your business application so it's easier to access if you use it frequently. Integrating your business into the Slix API allows you to easily display and use the data you discover, in your own businesses application and systems.


Can an API help me find influencers?

Yes, yes! Our API will enable you to find legitimate influencers who already follow you. You can access information about your latest (and all) influencers without logging in to Slix Social every day. Simply automate this data extract directly into your own database, application or export it - whatever works for you.


Can an API help me with influencer marketing?

Absolutely it can! You have access to exclusive data about followers who already love and follow your business. You can choose to automate data extractions or build your own custom dashboards with the data. This helps you learn more about these influencers and gives you information to contact them, when you're ready to collaborate.


Can an API help me with my content marketing?

Yes! You have access to fresh data about how your content performs on Instagram and how your followers are engaging. Including your top posts and comments analysis. Simply choose to automate data extracts or build your own custom dashboards with this information.


Is using an API expensive?

No! That's a myth that we're here to dispel. Our pricing is tailored to your situation which means you'll only pay for what you use. No heavy upfront costs at all.

Is integrating my tech stack with Slix expensive?

Nope! We use cost effective, modern API structures in Restful with JWT authentication. Which means it's cheaper for you to use and integrate with.


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"Think of an API like a menu in a restaurant. The menu (API) provides a list of dishes you can order, along with a description of each dish - and all you need to do is order what you want"


More questions? Contact us - we're here to help and talk all things API, to help grow your business.

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