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Learn about influencer types

For your influencer marketing strategy


So you’ve done your research, learned about the benefits of collaborating with influencers and decided to take a step forward and introduce influencer marketing to the mix.

Collaborating with influencers can help you tap into the audiences and relationships that follow these influencers. The awareness this can drive for your brand is a real advantage of these collaborations.

Which is why the influencer you choose, needs to be the right fit and genuinely align with the values of your business.

How do you pick the right one? You can start by knowing what types of influencers exist.

Celebrity influencer

As the name implies, yes, these influencers are celebrities. Famous people who are very well known and boast a huge social media following reaching well into the millions.

This is essentially the key benefit. The huge reach that they have give you access to these audiences, across multiple channels. They’re also well versed in working large audiences and ‘playing the part’ so they’ll be able to adapt to the direction you want to take for the campaign.

You’ll be able to find a celebrity influencer in most industries, but your budget needs to allow for this. Partnering with a celebrity influencer will cost you.


Social media influencer

This is typically the most common influencer marketing type that brands choose to work with. A social media influencer has dominant following and brand presence across key platforms such as Instagram, Twitter, Youtube, Facebook and Tik Tok. A social media influencer can choose to pertain to a specific interest such as beauty, travel, health and fitness, or they can share an array of ideas and promotions across multiple industries.

The type of social media influencer you choose, should echo the ethos of your brand and be a genuine advocate. This type of influencer marketing partnership should be genuine, otherwise it could negatively impact your brand.

Partnering with social media influencers to run competitions and giveaways is a common marketing strategy used by businesses. As social media influencers have a large following, they’re able to drive engagement and participation from their followers. This elevating brand awareness and also encourages product usage.

A micro-influencer

A micro influencer typically has a following of 3000 people or more. Their audience being smaller means that their engagement is a lot higher. Their following is attentive and loyal. These attributes contributing to the engagement rates that micro influencers often achieve. Micro influencers are able to create and interact in conversations with their followers, adding a valuable layer of engagement that other influencer types aren’t able to do.

Working with a micro influencer can be extremely elevating for brands who are within a niche target market or want to attract or test their product with a specific segment.

Blog influencer

A blog influencer uses written advertising to promote a product, service or brand. Bloggers or blog influencers can still attract a powerful following and readership, across widely used channels including social media and their own website. Consider sharing any imagery that you’d like shared and work with your blog influencer to shape the style of writing.

Blog influencers are also known to do product or customer experience reviews.


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